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Growing with the Rutland Community: From Providing Eyewear to Eye Care

If you’ve been part of the Rutland community for a while, you might remember us as Rutland Optical. Our story began in 1971 when our small optical shop opened. We’ve grown with our community, and when Dr. Parekh took over the team, he brought a fresh approach, changing the name to Rutland Optometry and providing eye exams and eye health management services.

We’re proud to continue the legacy of trust we’ve built, now with a modern perspective to comprehensive eye care. Whether managing your child’s nearsightedness or helping prevent eye disease, we offer proactive support for your family’s vision and eye health.

Visit us for thorough eye exams and trendy eyewear.

Our History

1971

Wayne Keuhl opens Rutland Optical, offering frames and lenses to serve the community.

1971

Gary Rogers purchases Rutland Optical and establishes a reputation within the community.

1990

Carol Friesen follows in her father’s footsteps and continues the family business.

1995

Bobbi Story purchases Rutland Optical and takes it to new heights, moving it into a larger location in the Willow Park Plaza (where we are today).

2021

Sunil Parekh transforms Rutland Optical into Rutland Optometry, providing eye care and eyewear.

2024

Sunil Parekh joins One World Two Eyes, a non-profit that offers early intervention, education, and proactive vision care for children in underserved communities globally.

Meet Our Eye Doctor

Dr. Sunil Parekh, Optometrist

Sunil grew up in Kamloops and then completed his undergraduate degree at the University of Waterloo.

This led him to London, England, where he completed his optometry degree and gained experience at the world-renowned Moorfields Eye Hospital. After enjoying travelling around Europe with his wife, the 2 decided to move back to Canada and settle in the Okanagan. 

Sunil enjoys managing many eye diseases, such as cataracts and macular degeneration. In his spare time, he enjoys working out and travelling.

In 2010, 6 optometry graduates embarked on an unforgettable journey to Calcutta, India, to provide eye care services. They rode on rickshaws and crossed lakes to reach remote communities, where they provided eye exams and glasses. Dr. Parekh was proud to be part of this mission and plans to do it again one day.

Why Choose Us

Eyewear That Fits Your Style & Needs

With decades of experience in the community, we’re your local destination for eyewear. Whether you’re looking for classic frames or trendy sunglasses, our team is your guide to finding the look and fit that suits your unique lifestyle.

Thanks to our on-site lens edger, we can craft your lenses with precision and offer same-day service for most single-vision lenses.

Giving Back to the Community: One World Two Eyes

We believe in giving back to those in need. Dr. Sunil Parekh proudly joined One World Two Eyes in 2024, a non-profit organization that provides essential eye care services to children in underserved communities worldwide. 

By supporting One World Two Eyes, we’re helping make a positive impact on the lives of children who may not have access to the eye care they need.

Protecting Your Child’s Vision: Myopia Management

Nearsightedness (myopia) is on the rise, affecting more children than ever before. By slowing progressive myopia, we can help preserve their long-term eye health and vision. 

At Rutland Optometry, we want to help kids succeed. Our comprehensive myopia management can help your child achieve their full potential in and out of the classroom.

Our Location

Our office is conveniently located just minutes from Highway 93 on Highway 33 in the heart of Rutland. Find us inside Willow Park Mall, with ample parking just outside our doors.

Our Address

  • 3-590 Hwy 33 W
  • Kelowna, BC V1X 6A8

Contact Information

Hours of Operation

Monday:
10:00 AM 4:00 PM
Tuesday:
10:00 AM 4:00 PM
Wednesday:
10:00 AM 4:00 PM
Thursday:
10:00 AM 4:00 PM
Friday:
10:00 AM 4:00 PM
Saturday:
Closed
Sunday:
Closed

Our Eyewear Collection

Check Out Our Blogs

Can a Sinus Infection Cause Conjunctivitis?

Eye Conditions, Eye Health

The short answer is: yes, a sinus infection can cause conjunctivitis, commonly known as pink eye. […]

Read More… from Can a Sinus Infection Cause Conjunctivitis?

June 19, 2025
Dr. Sunil Parekh

What Are the Early Warning Signs of Macular Degeneration?

Eye Conditions, Eye Exams

Macular degeneration is one of the most common causes of vision loss, particularly as we age. While it can be an intimidating diagnosis, understanding the early warning signs and seeking timely intervention can make a difference in preserving your vision and quality of life. […]

Read More… from What Are the Early Warning Signs of Macular Degeneration?

May 8, 2025
Dr. Sunil Parekh

How to Clean Eyeglasses: Proper Care & Maintenance

Glasses

How often do you experience the frustration of trying to see through smudged and dirty glasses? It can be a never-ending battle to keep your frames and lenses clean, especially if you have an active lifestyle or live in a dusty environment.  […]

Read More… from How to Clean Eyeglasses: Proper Care & Maintenance

May 5, 2025
Dr. Sunil Parekh
Split screen image showing a patient with and without conjunctivitis caused by a sinus infection.

The short answer is: yes, a sinus infection can cause conjunctivitis, commonly known as pink eye. […]

Read More… from Can a Sinus Infection Cause Conjunctivitis?

A man covering one eye undergoing an eye test for Macular Degeneration

Macular degeneration is one of the most common causes of vision loss, particularly as we age. While it can be an intimidating diagnosis, understanding the early warning signs and seeking timely intervention can make a difference in preserving your vision and quality of life. […]

Read More… from What Are the Early Warning Signs of Macular Degeneration?

A man holds a bottle of eyeglass cleaner in his hand and sprays it on his eyeglasses.

How often do you experience the frustration of trying to see through smudged and dirty glasses? It can be a never-ending battle to keep your frames and lenses clean, especially if you have an active lifestyle or live in a dusty environment.  […]

Read More… from How to Clean Eyeglasses: Proper Care & Maintenance

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