Growing with the Rutland Community: From Providing Eyewear to Eye Care
If you’ve been part of the Rutland community for a while, you might remember us as Rutland Optical. Our story began in 1971 when our small optical shop opened. We’ve grown with our community, and when Dr. Parekh took over the team, he brought a fresh approach, changing the name to Rutland Optometry and providing eye exams and eye health management services.
We’re proud to continue the legacy of trust we’ve built, now with a modern perspective to comprehensive eye care. Whether managing your child’s nearsightedness or helping prevent eye disease, we offer proactive support for your family’s vision and eye health.
Visit us for thorough eye exams and trendy eyewear.

Our History
1971
Wayne Keuhl opens Rutland Optical, offering frames and lenses to serve the community.
1971
Gary Rogers purchases Rutland Optical and establishes a reputation within the community.
1990
Carol Friesen follows in her father’s footsteps and continues the family business.
1995
Bobbi Story purchases Rutland Optical and takes it to new heights, moving it into a larger location in the Willow Park Plaza (where we are today).
2021
Sunil Parekh transforms Rutland Optical into Rutland Optometry, providing eye care and eyewear.
2024
Sunil Parekh joins One World Two Eyes, a non-profit that offers early intervention, education, and proactive vision care for children in underserved communities globally.
Why Choose Us

Eyewear That Fits Your Style & Needs
With decades of experience in the community, we’re your local destination for eyewear. Whether you’re looking for classic frames or trendy sunglasses, our team is your guide to finding the look and fit that suits your unique lifestyle.
Thanks to our on-site lens edger, we can craft your lenses with precision and offer same-day service for most single-vision lenses.

Giving Back to the Community: One World Two Eyes
We believe in giving back to those in need. Dr. Sunil Parekh proudly joined One World Two Eyes in 2024, a non-profit organization that provides essential eye care services to children in underserved communities worldwide.
By supporting One World Two Eyes, we’re helping make a positive impact on the lives of children who may not have access to the eye care they need.

Protecting Your Child’s Vision: Myopia Management
Nearsightedness (myopia) is on the rise, affecting more children than ever before. By slowing progressive myopia, we can help preserve their long-term eye health and vision.
At Rutland Optometry, we want to help kids succeed. Our comprehensive myopia management can help your child achieve their full potential in and out of the classroom.

Our Location
Our office is conveniently located just minutes from Highway 93 on Highway 33 in the heart of Rutland. Find us inside Willow Park Mall, with ample parking just outside our doors.
Our Address
- 3-590 Hwy 33 W
- Kelowna, BC V1X 6A8
Contact Information
- Phone: 250-868-3480
- Email: [email protected]
Hours of Operation
Our Eyewear Collection




Our Reviews
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Discover the benefits of polarized sunglasses in Kelowna, and learn how they improve vision, reduce glare, and protect your eyes from harmful UV rays. […]
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Discover how carrots support eye health, why a balanced diet matters, and how you can protect your vision with personalized eye care in Kelowna. […]
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