Frames & Lenses:
Eyeglasses in Kelowna

Book Appointment

Leave a Lasting Impression

Rutland Optometry is all about providing our community with a standout selection of stylish frames and helpful lenses. We’ll help you find a pair of eyeglasses that compliment your facial features and match your style. Start your journey towards comfortable, clear vision by booking an eye exam, or visit us today to take a look at what we have to offer!

Getting Your Eyeglasses

When you step into our practice, we’ll personally greet you and have you check-in if you have an appointment. If you wish to look at our selection of eyewear, we’ll be happy to guide you through our various styles and brands so you land on something that is uniquely you.

Start with an Eye Exam

Eye exams are the first step towards getting a new pair of glasses. This process determines your lens prescription and looks at your eye health. We may recommend specialty lenses to best serve your vision.

Choosing your frames is about finding comfort and confidence rolled into a single pair of glasses. We can even offer high-quality sports frames from Liberty Sport.

Liberty Sport offers frames for practically every interest and job. Visit us today to browse our selection!

Now that you see and feel great, take the time to enjoy the new you. If you have any questions or concerns regarding your frames, let us know! We’ll be happy to help out.

Our Brands

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Bertelli

The Bertelli collection offers an assortment of frames with choices of subtle or elaborate detailing for today’s free-spirited consumer. Whether colorfully detailed, playfully shaped, boldly designed, or simply elegant, Bertelli frames are a perfect fit for your look and lifestyle. Bertelli is part of the WestGroupe group of companies.

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Centennial

A Canadian-owned company established in 1967, Centennial continuously aims to provide high-quality contact lenses to the optical industry. As eye health & safety is essential to Centennial; you will only find their lenses available through eye care professionals.

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Coach

Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.

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Cosmopolitan

Fun, Fearless, Frames! Introducing the Cosmopolitan Eyewear Collection. Designed in collaboration with editors of Cosmo, this collection of frames features a broad range of fun, flirty frames for stylish women with a passion for looking gorgeous!

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Emporio Armani

The name Armani has been synonymous with unrivaled Italian style all over the world for over 30 years. Perhaps best known for revolutionizing fashion with his unstructured jacket in the Eighties, Giorgio Armani has continued to define the well dressed ever since.

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Essilor

The world leader in corrective lenses, Essilor, is present in more than 100 countries with a wide range of lenses to suit various lifestyle needs. Protect your eyesight with innovative lenses tailored to your prescription.

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FYSH

FYSH UK encourages you to express and embrace your individuality. Our frames are inspired by the beauty of the sea and the latest trends, with fluid styling, brilliant colors, and creative textures that let your personality shine through.

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Hoya

Hoya provides a full range of proprietary lens materials, advanced designs for virtually every sight correction requirement, and superior scratch and anti-reflection coatings using Hoya's world-renowned Substrate Matching Properties™ processes.

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Image Cafe

Bright, bold, and bling is the overarching theme of the Image Cafe frame collection from Optiq. Exciting shapes, eye-catching designs, and - of course - a touch of sparkle, are found throughout the collection.

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Izumi

Contemporary styling, paired with affordable frames, mark this unique eyewear brand. Available in funky colours and styles, wearers can feel the quality and attention to detail that go into every pair. Lightweight materials mean you’ll get a pair of glasses you can be happy with for years to come.

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Kliik

For men and women who understand the connection between who they are and how they're perceived. Because style is about much more than just a look, it is an opportunity to make a statement.

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Michael Kors

Available in both optical and sun, the Michael Kors Eyewear Collection ranges from cat-eyes to aviators and from oversized to understated. Innovative materials like reflective lenses and one-of-a-kind tortoise acetates with details like the brand's signature logo charm and chain-link detail. Each pair is irresistibly chic, evoking the brand's unique sensibility and incorporating rich accents from the designer's runway collections.

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Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

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OnGuard

OnGuard Safety is known for its technological innovations.  They are a leading provider of protective eyewear for industrial and sports applications. OnGuard, on top of their stylish designs, also offers sun clips, rimless frames, Permashield, and more.

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Perry Ellis

Over a quarter of a century after the launch of Perry Ellis, the designer name and legend still commands attention. Perry Ellis is one of the great American fashion brands. Perry Ellis continues today, making a product that appeals to the man that wants to look sophisticated, casual, and classy all at the same time.

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Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy frames. From celebrities to your friends, Ray-Ban is always a favorite.

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Stepper

The most comfortable fit and overall design are packaged into every frame that Stepper produces. Precision crafted and infused with technology to provide a lightweight, long-lasting eyewear pair are just some of the features Stepper glasses offer.

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Superflex

From traditional to trendy, the Superflex collection boasts over 90 styles to choose from in a vast array of ladies', men's, unisex, and children's eyewear. An American brand with quality, selection, and style at the forefront, Superflex provides a frame selection for every member of the family at down-to-earth prices.

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Zeiss

ZEISS provides a broad performance spectrum in each lens category to best serve individual consumer needs.  Individualized premium ZEISS freeform lenses provide the highest degree of customization in lens design and the optimal visual experience.

We’re Local

Our office is conveniently located on Highway 33 in the heart of Rutland, just minutes from Highway 97. Find us inside Willow Park Mall, with ample parking just outside our doors.

Our Address

  • 3-590 Hwy 33 W
  • Kelowna, BC V1X 6A8

Contact Information

Hours of Operation

  • Monday: 10:00 AM 4:00 PM
  • Tuesday: 10:00 AM 4:00 PM
  • Wednesday: 10:00 AM 4:00 PM
  • Thursday: 10:00 AM 4:00 PM
  • Friday: 10:00 AM 4:00 PM
  • Saturday: Closed
  • Sunday: Closed

OUR HISTORY

1971

Wayne Keuhl opens Rutland Optical to serve the community

1972

Gary Rogers purchases Rutland Optical and establishes a reputation within the community

1990

Carol Friesen follows in her father’s footsteps and continues the family business

1995

Bobbi Story purchases Rutland Optical and takes it to new heights

2021

Sunil Parekh transforms Rutland Optical into Rutland Optometrty

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